Idea
We define direction and story.
About us
iGEM STUDIO designs the structure that helps a business start.
We design the structure that connects brand, web, payments, and operations into one system.
Growth
We shape positioning and expansion.
Execution
We build the web, video, and systems.
Monetization
We connect the work to real revenue.
Founder story
A team built from operational systems work
Theo led operational automation inside Hyundai Mobis and learned from the inside which bottlenecks matter, which decisions create drag, and what has to change for work to move cleanly.
That operating perspective later connected with brand and storytelling work. iGEM STUDIO started where practical systems thinking met narrative clarity.
I.G.E.M
Our working model runs from idea to monetization without a break.
I.G.E.M stands for Idea → Growth → Execution → Monetization.
We use those four stages to read the idea, shape the growth path, build the execution layer, and connect it to actual revenue.
Principles
We build structures that work, not just outputs that look polished.
01
It has to be clear.
People should understand what the service is, why it matters, and how the work moves forward within a few seconds.
02
It has to be usable.
If the operator cannot actually manage it after launch, it is not a good system.
03
It has to scale.
Even a small starting setup should be able to expand into payments, booking, automation, and ongoing operations.
Leadership team
A team that sees both strategy and execution
The work is shaped by team judgement, not one founder’s taste alone.
Theo
CEO
iGEM STUDIO Founder / RPA Lead at Hyundai Mobis Procurement
Helen HA
COO
Head of Operations at Inner OS / Mental Performance Lead
Lucas
CFO
Seoul National University / Tax Partner at Samil PwC
Yujeong Kang
CMO
Yonsei University / Hankuk University of Foreign Studies / former Bain & Company interpretation team lead
A structure built together lasts longer.
That is how early-stage businesses start better, and how existing ones rebuild with more discipline.